& Content

The last 11 months have been some of the greatest, and most trying of my professional life, and I’m positive that I have had it easy compared to many of my generation (See, the 99%). Within agency life, I found out how frustrating b-to-b relationships could be, how large egos on both sides of the conference room could negatively effect the end product, and how a vast majority of people relied on the buffer zone created by their production-line position. I’m not talking about the fundamentals of the Distribution of Labor, (not yet at least). What I am talking about is the harnessing of environmental conditions that encourage responsibility for ones roles, actions, decisions and the final outcome. Not personal gain I might ad, but the role of oneself within a functioning system for the purpose of an end goal. 

Before I get away from myself, I want to bring it back to the biggest difference that I have found within my business thus far; Learning to adapt oneself to their environment and thriving off the change that presents itself every damn day. A great client-company relationship is one of the main stays of this discipline. Open dialogues, shared stories and personal preferences, and staying focused and on subject create the building blocks for these ever-rare learning-relationships. 

If there is one goal, aside from total-world-retrofitting, that we//&Content wants to pursue, it is the cultivation of meaningful and productive insight within working relationships. To bring not just great work, but a process that develops new ways of thinking as the work is being done.